I recently attended the lavish beauty event on Melrose Ave celebrating the launch of iconic beauty and fashion brand Armani. Armani Beauty hosted celebrities and the LA elite for an exclusive preview of the brand’s alluring beauty pop-up, the Armani Box Los Angeles.
Valiantly decorated in a luminous bold red, the pop up shop is nested between Veronica Beard and Mansur Gavriel. VIP attendees were invited to try the global beauty giant’s latest product line. Armani’s pop up shop has made an elaborate appearance in cities including; Tokyo, Chicago, and New York and will now be featured on the epochal Melrose Ave.
Armani greeted the VIP guests with a bevy of opulent drinks and hand crafted cocktails catered by the exceptional Wolfgang Puck. Complemented by richly decadent h’orderves and desserts, including a spectacular strawberry shortcake complete with 14k gold flakes.
The crowd consisted of an assemblage of notable bloggers, stylist and celebrity guests, including; Dakota Fanning, Katherine Schwarzenegger, Leighton Meester, Susan Kelechi Watson, Sam Ronson, Cassandra Grey, Christa Alley, Georgie Flores, Amanda Steele, Sonia Castaneda, and Marianna Hewitt all whom mingled with the crowd and helped celebrate the exciting moment for Armani Beauty.
Armani did an excellent job providing an interactive experience for the guests, complete with multiple photo-booths, an on-site professional photographer, and the sweetest beauty box vending machine which allowed guests to take home their own personal selection of Armani’s new product line. Choices consisted of multiple fragrances and skincare options, or Armani’s new signature red lipstick or gloss, which was absolutely divine! The deep pop of red was stunning! Coupled with the versatility of the long-ware protection and glossy finish, it was simply chic. Attendees were encouraged to open, play, and try the various products and makeup for themselves, with the help of virtual makeup application stations, featuring the fabric high coverage stretchable concealer and foundation.
The Armani Box is the brand’s a one-stop-shop for beauty and fashion aficionados. Professional Armani makeup artists will be on site for makeup touch ups and the pop-up is available to be booked for VIP private events. Be sure to stop by, open to the public now- March 24th.